Payday loan and property agency advertisements prohibited by ASA
by: Simret Samra
Estate agency Darlows of Llanishen, an element of the Spicerhaart team, create two leaflets in might 2011 where it reported it вЂadvertised more extensively than our rivals both online and offline’ and declared themselves a вЂmulti award-winning representative.’
Kelvin Francis estate agents challenged the ads, arguing that other regional auctions marketed a lot more than Darlows and also the declare that the “UK’s biggest separate estate agency” had been “multi award-winning” could never be substantiated since it had just won one runner-up place in the past few years.
Moreover it challenged the expression вЂindependent” to be deceptive as Darlows is component of this Spicerhaart team, a company that is limited by investors.
The ASA noted Darlows had made the claim that is comparative mistake along with taken actions to avoid it from being duplicated in the future adverts. “We considered that the claim вЂWe advertise more extensively than our rivals both online and offline …’ wasn’t substantiated and determined that the advertising breached the Code.”
The ASA additionally noted Darlows had provided documentary evidence which revealed that they had won two industry honors in past times 5 years.
