The score ranges from 1 (minimum competition) to 100 (many competition).
Buyer Keywords
These key words consist of particular expressions commonly related to acquisitions.
Avg Visitors To Rivals
An estimate for the traffic that competitors are receiving because of this keyword.
The rating is dependant on the appeal of the keyword, and just how well competitors rank in serach engines for it.
The rating varies from 1 (least traffic) to 100 (many traffic).
Natural Competition
An estimate of just how hard it really is to rank very with this keyword in natural search.
The rating varies from 1 (least competition) to 100 (many competition).